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Try The 60-Second Cleansing Rule

Have you ever wondered what the optimal time would be to cleanse your skin


Cleansing is a crucial part of your skincare routine. But you might be surprised to learn that the time you take to cleanse your face matters a lot!

So.. what exactly is the 60-second rule?

Even if you're not a frequent makeup wearer, there are other factors that could be causing skin problems - whether it's product residue, or even just grime from the day not being washed off properly.

Healthy skin begins with clean skin. 

Washing your face may seem like a simple task, but there's more to it than just splashing water on your face.

And if you're racing through your skincare routine, you may not be allowing the powerful ingredients in your cleanser to actually work on your skin!

The whole point of cleansing your face for 60 seconds is to allow the skincare ingredients in the cleanser to really penetrate into your skin and allow it to work.

Our skin is exposed to a lot of elements each day, and it is really difficult to get rid of every last bit of dirt, oil, sweat and makeup in the 20 seconds that you spend washing your face.

In the first seconds you start using your cleanser, it is just beginning to work to break down sebum and oils when you rinse it off.

By the time a full minute has gone by, just about all the oils will be neutralised and you will be able to rinse them away easily.

Why You Need to Reach for the Right Cleanser:

Having a well-formulated cleanser and good cleansing practices are incredibly beneficial for your skin.

Imagine this. You've spend a busy day moving around. Every day, you encounter different factors like pollution or chemicals from beauty products that can be too harsh on your skin. 

By the end of the day, a lot of impurities have built up on your skin, and it carried those impurities for HOURS.

Imagine stepping into your bathroom to spend time on yourself. You reach for your favourite cleanser and apply it to your skin. Doesn't taking the day off your skin feel so euphoric?

Our Hydrating Cleanser is something your skin hasn't experienced yet, but would definitely love.

It is 100% organic rose water based and contains 3 other powerful ingredients that your skin will absolutely adore - Niacinamide, Aloe Vera & Green Tea.

Formulated to respect the skin's protective barrier & microbiome (the tiny ecosystem of friendly bacteria), the Hydrating Cleanser will revitalise the skin, leaving it soft and hydrated.

It has a silicone brush attached that will deeply cleanse the pores to remove any impurities.

It's soft and gentle, but strong enough to scrub the dirt and residue out of smooth surfaces.

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